In the last issue we talked about some of the things that you need to

know about Internet marketing when you are first getting started.

In this issue we are going to talk about what Internet marketing is like

for beginners.

Internet marketing for beginners is somewhat of an oxymoron. This is

because while in theory the concepts behind Internet marketing might

be quite simple, executing effective strategies can be extremely

difficult.

In fact it can even be tough for those who have experience in the world

of Internet marketing. With this in mind, this newsletter will attempt to

explain the concept of Internet marketing for beginners and will outline

some basic strategies which can help you as a business owner to

launch your own Internet marketing business.

We will cover concepts such as creating a website, placing banner ads,

sending out e-newsletters, orchestrating an email marketing campaign

and optimizing your website for search engines.

One of the most basic steps for starting an Internet marketing business

is to create a website. If you don’t have a website or have a poorly

designed website you should consider creating or re-designing one to

adequately market your products and or services.

If you don’t have experience in web design, there are a number of

software packages which make it simple for those with no design

experience to create a functional website. However, hiring a web

designer is worthwhile because they can work to create a website

which is attractive, functional and suitable to your products and series.

They can also help you include more advanced features on your

website.

Banner ads are another popular option for advertising your business on

the Internet. Banner ads are advertisements which typically appear

along the top of a website but it may also include smaller ads in other

locations. Banner ads typically include graphics and text which entice

Internet users to click on the advertisement. Once a user clicks on the

ad, they are directed to your website. This type of advertising can be

very effective when care is taken to place the advertisements on high

traffic websites which attract an audience who may have an interest in

your products.

Sending out e-newsletters, often referred to as ezines can also be a

part of an effective Internet marketing strategy. These are essentially

emails which may contain a variety of information including informative

articles, useful quizzes, relevant advertising or any other information

which is deemed worthwhile for the recipients.

The importance of these newsletters is that they can be used as

marketing tools which are not viewed by the recipients as an

advertisement. One way to do this is to incorporate links or other soft

sale approaches into the copy of the e-newsletters. However, care

should be taken to keep these references minimal so the e-newsletter

isn’t viewed as spam.

Email marketing campaigns can be another successful aspect of an

Internet marketing campaign. Email marketing essentially involves

sending out emails to a group of individuals who may be interested in

your products and services. Care should be taken in sending out these

emails to avoid sending emails which are unsolicited and will be

viewed as spam.

One way to do this is to only send out the emails to users who have

requested inclusion on an email mailing list. Another way to do this is to

provide value in the emails as opposed to just including

advertisements. This can be done by offering relevant advice in your

emails and other useful information which may be of interest to the

recipients of the email.

Finally, optimizing your website for search engines is a critical aspect

of an Internet marketing business. Search engines rank websites

according to quality and relevance for particular search terms. Many

Internet users appreciate the effort by search engines and use these

search engines to find the best websites on a particular subject. This

means the Internet users are likely to only visit websites which rank well

with search engines.

Therefore if your website isn’t high ranking, you are not likely to

generate a great deal of traffic from Internet users who use search

engines to find relevant websites. Top ranking websites are likely to

obtain the most traffic from search engines and all websites falling on

the first page of the search engine results will likely enjoy some degree

of success in improving their traffic.

Make sure you look for your next issue soon. We will be talking about

whether or not Internet marketing will work for you?