what Internet marketing is like for beginners.
In the last issue we talked about some of the things that you need to
know about Internet marketing when you are first getting started.
In this issue we are going to talk about what Internet marketing is like
Internet marketing for beginners is somewhat of an oxymoron. This is
because while in theory the concepts behind Internet marketing might
be quite simple, executing effective strategies can be extremely
In fact it can even be tough for those who have experience in the world
of Internet marketing. With this in mind, this newsletter will attempt to
explain the concept of Internet marketing for beginners and will outline
some basic strategies which can help you as a business owner to
launch your own Internet marketing business.
We will cover concepts such as creating a website, placing banner ads,
sending out e-newsletters, orchestrating an email marketing campaign
and optimizing your website for search engines.
One of the most basic steps for starting an Internet marketing business
is to create a website. If you don’t have a website or have a poorly
designed website you should consider creating or re-designing one to
adequately market your products and or services.
If you don’t have experience in web design, there are a number of
software packages which make it simple for those with no design
experience to create a functional website. However, hiring a web
designer is worthwhile because they can work to create a website
which is attractive, functional and suitable to your products and series.
They can also help you include more advanced features on your
Banner ads are another popular option for advertising your business on
the Internet. Banner ads are advertisements which typically appear
along the top of a website but it may also include smaller ads in other
locations. Banner ads typically include graphics and text which entice
Internet users to click on the advertisement. Once a user clicks on the
ad, they are directed to your website. This type of advertising can be
very effective when care is taken to place the advertisements on high
traffic websites which attract an audience who may have an interest in
Sending out e-newsletters, often referred to as ezines can also be a
part of an effective Internet marketing strategy. These are essentially
emails which may contain a variety of information including informative
articles, useful quizzes, relevant advertising or any other information
which is deemed worthwhile for the recipients.
The importance of these newsletters is that they can be used as
marketing tools which are not viewed by the recipients as an
advertisement. One way to do this is to incorporate links or other soft
sale approaches into the copy of the e-newsletters. However, care
should be taken to keep these references minimal so the e-newsletter
isn’t viewed as spam.
Email marketing campaigns can be another successful aspect of an
Internet marketing campaign. Email marketing essentially involves
sending out emails to a group of individuals who may be interested in
your products and services. Care should be taken in sending out these
emails to avoid sending emails which are unsolicited and will be
viewed as spam.
One way to do this is to only send out the emails to users who have
requested inclusion on an email mailing list. Another way to do this is to
provide value in the emails as opposed to just including
advertisements. This can be done by offering relevant advice in your
emails and other useful information which may be of interest to the
recipients of the email.
Finally, optimizing your website for search engines is a critical aspect
of an Internet marketing business. Search engines rank websites
according to quality and relevance for particular search terms. Many
Internet users appreciate the effort by search engines and use these
search engines to find the best websites on a particular subject. This
means the Internet users are likely to only visit websites which rank well
with search engines.
Therefore if your website isn’t high ranking, you are not likely to
generate a great deal of traffic from Internet users who use search
engines to find relevant websites. Top ranking websites are likely to
obtain the most traffic from search engines and all websites falling on
the first page of the search engine results will likely enjoy some degree
of success in improving their traffic.
Make sure you look for your next issue soon. We will be talking about
whether or not Internet marketing will work for you?